What’s happening in the world today seems to be irreversible. America is challenged by China as the world’s economic superpower. Thousands of jobs are getting outsourced in several parts of the world. Those things are the cold hard facts we face today.
One evening, I watched a sitcom that talks about an American call center in India. The show, entitled Outsourced, is not as funny as I expected. On the show, the lone American call center manager deals with a predominant Indian workforce. Another noticeable thing about the show is the cultural differences.
Try to imagine a puzzled American dumbfounded by Indian culture. Whereas, the Indians are also experiencing the same with the American culture. This is one of the areas of unexpected comedy, which could either be funny or offensive.
Managing a call center that handles worldwide outsourcing is neither an easy task nor a joke. Beyond the confines of the TV sitcom, dynamism inside a BPO (business process outsourcing) provides various solutions to their client – which is not a laughing matter.
Inside the cubicles and the air-conditioned office, different marketing strategies are executed. Some of the best in outsourcing provides numerous companies efficient results.
The TV sitcom likely portrays some of the best outsourcing companies in India. If my memory serves me right, there was a scene that they even compared themselves with the business process outsourcing in the Philippines (with an added statistics to it). Of course, the comparison is not without lame jokes.
That scene could be regarded as the start of global outsourcing warfare - with China, Malaysia and other European countries emerging as the new players. But despite that, it proves that outsourcing is a growing global industry.
Market forces will drive competition and economic efficiency to the outsourcers. This means a long-term positive effect on the companies.
As the potential growth for global business seems to be optimistic, I do hope that TV shows and sitcoms will be smarter, funnier, and discerning. I honestly did not find Outsourced funny and entertaining.
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